The brief
ISPE needed a visual identity for its 2024 conference season that could scale across a wide range of sizes and applications, from large event signage down to small digital placements, while still giving each individual regional conference a distinct identity of its own.
The process
I developed three contender designs, each exploring a different approach to how the system could flex across sizes and formats without losing visual consistency. From there, we selected the direction that offered the strongest range of flexibility, one built to hold up cleanly whether scaled up for a banner or down for a program guide, while leaving room for a unique color scheme to be applied to each regional conference.
The solution
The final system gave ISPE a cohesive brand framework that worked across every size and touchpoint needed for the season, while the conference-specific color variations gave each event its own distinct identity within that shared structure. The result balanced consistency and individuality, exactly what the 2024 conference season needed.
