Working at Xtreme Action Park, provided the opportunity to create both display and print graphics that brought the historic brand’s energetic atmosphere to life. I took a proactive role in designing environmental graphics, carefully considering the space’s unique challenges, like irregular display areas and acoustics. I incorporated elements such as soundproof tiles to consider environmental noise in addition to visual noise, integrating the elements into the environment. This approach was instrumental in appealing to the Gen Z and Gen Alpha target demographic, and elevating the park's vibrant, immersive environment.
