Developing web and social media assets for Accusoft Prizm Viewer, a cutting-edge document viewing software technology, was a multifaceted endeavor that aimed to showcase the product's capabilities. On the web front, we crafted intuitive, user-friendly web assets that not only highlighted Prizm Viewer's features and benefits but also offered interactive demonstrations of its document rendering prowess. Through other carefully designed graphics, web banners, and applications we conveyed the software's versatility in handling a wide range of document formats, making it a powerful tool for businesses seeking efficient document management solutions. The product evolved over time, going through several name rebrands, as its functionality and capabilities improved.
Simultaneously, our social media strategy involved creating a vibrant online presence that resonated with our target audience. We developed content, including sell sheets and engaging visuals, that showcased Prizm Viewer's real-world applications and success stories. Leveraging platforms like Facebook and Twitter, we actively engaged with industry professionals, participated in relevant conversations, and utilized targeted advertising to reach decision-makers looking for document viewing solutions. By consistently delivering valuable content and fostering an online community, we successfully raised awareness about Prizm Viewer's capabilities, positioning it as a leading choice in the competitive document technology landscape while nurturing a loyal user base.
